Australian Pizza Wars (pp 687-689) Essay Example | Topics and Well Written Essays - 500 words

Australian Pizza Wars (pp 687-689) - Essay Example A reputable pizza marketing magazine suggests that pizza companies should begin using promotions which describe dollars off rather than percentages when using marketing promotion (clippermagazine.com, 2009). This is an aspect of consumer behaviour where they feel dollars off promotions are more incentive to buy products than through direct mailings which offer percentages off the pizza product. Currently, Pizza Hut offers reduced priced pizzas, using marketing promotion to encourage volume ordering to offset the costs of marketing, as identified by the case study. This is an ongoing pricing strategy, however Pizza Hut maintains the opportunity to use unique graphics, logos, and other consumer-oriented images to create direct mailing (or even Internet coupon offerings) which appeals to the psychographic aspects of buyer behaviour. Kurtz (2007) identifies that consumers are strongly driven toward promotional materials, in direct mailing form, which utilise well-known corporate logos an d can be entertaining at the same time. This would give Pizza Hut the opportunity to use pricing as only a portion of the marketing strategy but use innovative sales promotions, based on consumer behaviour and graphics presentation, to make their business stand out over competition. It would be unrealistic to believe that pricing is no long relevant for sales promotions, just the method by which Pizza Hut appeals to the buying audience should be altered. This could also give Pizza Hut the opportunity to sign up many different customers, through unique promotions which offer contests or similar incentives, giving Pizza Hut several niche markets to sell product. Because consumers in Australia are beginning to explore healthy eating options, these direct mailing, innovative graphic marketing tools can highlight new menu options for the healthier eating client. The case study did not provide

PERFORMANCE EVALUATION &COMPETITIVE BENCHMARKING Research Paper - 1

PERFORMANCE EVALUATION &COMPETITIVE BENCHMARKING - Research Paper Example Revinate as a secondary data that holds information from third parties with most social media reviews including trip advisor, yelp, expedia and others. The data was collected through the consideration of Palomar hotel and the categorization of information in different fields such as the rooms, the bathroom, bed and others. Determination of the positive, neutral and the negative results provide a specific result as desired. The horizontal axis indicates the side that the customer’s performance levels get weighed on while the vertical axis represents the customers that showed satisfaction, dissatisfaction and neutrality in the service performances. Through the same, the competition for the business class is stiff between the two hotels and so the maintenance of the customers and the levels of improvement will determine how the retention aspect plays in keeping each participant in the market. The level of performance in service terms of Palomar Hotel is poor. The staff weighed in low on their service delivery and the customers were much satisfied by the cleanliness of the rooms and the bathrooms. The staff that the hotel has employed remains unsatisfying to the customers. The areas of strengths that the Palomar hotel has are in their room cleanliness and their bathrooms. The areas that need improvement include the areas of staff majorly. In the hotel business, the staff matter much and if their efforts and work does not much the expectations of the customers then the business gets affected. It is therefore wise for the hotel to consider reviewing their staff to ensure that the required quality of staff work in the hotel. The staff proves vital due to the fact that the better skilled the staff the more customer satisfaction achieved that could lead to more business and hence improved performance of the business. The level of staff has a huge impact on the customers in the business class. The consideration of